Resume of

James A Bursch
310-869-5340
jimbursch@mymindshare.com

Experience

Founder, Developer
MyMindshare, Inc.
2004 - present
MyMindshare is an online marketing system that effectively and meaningfully connects marketers with consumers. It does this by combining a surveying and targeting system with a rating and bidding system. I built MyMindshare.com from the ground up in PHP/MySQL.

Publisher, Editor
West L.A. Online
2003 - present
West L.A. Online is a news and information blog that I created to capture community news for the greater west side of L.A. It has gone through several iterations over the years, but has always been a simple community news and information blog.

Webmaster
WeHoNews.com
2005 - present
WeHoNews.com is the leading community news website serving residents of West Hollywood. I built and maintain a custom content management system in PHP/MySQL that has been in continuous operation since the beginning of WeHo News.

Community News Editor
Westside Today
2007 - 2008
Westide Today was a print community news magazine that covered the Westside of L.A. in six monthly editions, from Beverly Hills to Malibu. In addition to being the community news editor and contributing stories as a writer, I also rebuilt and administered the website at WestsideToday.com.

Internet Product Manager
AgentImage
2006 - 2007
AgentImage is a leading Web site design and development firm serving the residential real estate industry. As Internet Product Manager I managed the implementation of an enterprise-wide Web site production platform, addressing usability and training in the use of the system. Prior to my current position, I was a project manager working on ecommerce Web sites for AgentImage's parent company, The Design People.

Systems Analyst/Developer
Homestore, Inc.
2001 - 2005
Homestore, operator of REALTOR.com, is the leading residential real estate destination on the Web. I held a variety of positions as the company weathered the dot-com implosion. As a content producer, I developed features such as the Million Dollar Homes page, highlighting luxury homes for sale across the country. I developed fulfillment and account management systems supporting two major new product initiatives: a lender directory for the home finance channel, and a local display advertising product for REALTOR.com. I also developed an inventory reporting and analysis system for display advertising that interfaced with the Doubleclick ad delivery software. I worked both independently and within cross-departmental teams. Independently I developed business systems that utilized integrated functionality of Micrsoft Office Pro applications (Access, Excel and Word). Within a team, my role was usually as analyst and project manager. I wrote functional specifications, worked with engineers on technical specifications, and managed projects through to completion/implementation.

Online News Editor
Los Angeles Daily News
1999 - 2000
The L.A. Daily News is a 500k+ circulation daily newspaper based in the San Fernando Valley. I managed news content on newspaper’s Web site, including quality control and improvements. I developed systems for complete and accurate updating of the site, and hired and supervised Web producers.

Copy Editor
Ventura County Star
1998 - 1999
I edited daily newspaper copy for proper punctuation, word usage/grammar and wrote headlines under strict deadline. While at the Star I also created a special report package for the Web site that was my first foray into online publishing.

Manager of Corporate Communications
MiniMed, Inc.
1994 - 1997
MiniMed is a medical device manufacturer that makes insulin pumps for people with diabetes. I edited and upgraded the marketing newsletter, created two employee publications, wrote and supervised production of the annual report to shareholders and created/supervised development of a print advertisement campaign. I also developed and honed my database development chops, designing and implementing a customer lead tracking database, and well as administering a facilities maintenance database and a human resources database.

Publisher
NoHo Magazine
1993 - 1994
I founded and published this monthly community literary magazine featuring theater reviews, poetry, art reviews, essays, commentary, and profiles. Based in the NoHo Arts District of North Hollywood, each issue progressively improved over the course of its 20-isssue run. It was my starving artist opus and introduced me to the cold hard facts of community news publishing and the advertising business.

Education

1988
California State University, Northridge
B.A., Socio-Economics

Military and Public Service

1983 - 1989
United State Marine Corps Reserve
1989 - 1991
Glendale Police Department
Reserve Police Officer

Software/Programming Knowledge

ASP.NET, PHP, HTML, CSS, MySQL, Javascript
MS Office Pro Suite, including advanced integration of applications

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